idea by Javeria

The Idea


A custom-built platform for bringing healthy, farm-fresh food into the fast food market, Rubix is about meeting users where they are and encouraging healthy eating by building a dynamic relationship between user and producer, user and food, and user and farm.

The Specifics

In a nutshell, Rubix is a fresh food delivery system that evokes images of a made-to-order grill and salad bar with the convenience of farm to office, farm to school, or farm to event roadside service. It offers ready-to-go recipe and grocery packs, custom-prepared meals, simple self-prep snacks, and season-specific seeds for planting Rubix foods at home.
In creating Rubix, the design team sought to uncover the key drivers of fast food purchasing behavior and consumer health. This approach led the team to develop a food service platform that sparks consumers’ curiosity and starts a conversation.

1 Pink-talk-bubble-tail

You will be prompted to sign in before your comment publishes. Post comment

Rubix is the brain child of two design managers, Javaria Masood and Rebecca Horton, and an industrial designer, Jingwei Dang.

by Javeria
over 3 years ago | Reply

Circle-1-inactive Step1-title-idea-inactive

Submission Began
Wednesday, June 06

Submission Ended
Friday, July 13
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, July 13

Voting Ended
Friday, July 27
at 12:00 PM PDT

Circle-3 Step3-title
The Faces of the Food Chain
The Faces of the Food Chain

Winner Announced
Friday, July 27

Comment-icon-large Have some feedback for us?
We're all ears

Never miss out on new challenges!
Sign up for the GOOD Maker Newsletter