Rubix

The Idea

A custom-built platform for bringing healthy, farm-fresh food into the fast food market, Rubix is about meeting users where they are and encouraging healthy eating by building a dynamic relationship between user and producer, user and food, and user and farm.

The Specifics

In a nutshell, Rubix is a fresh food delivery system that evokes images of a made-to-order grill and salad bar with the convenience of farm to office, farm to school, or farm to event roadside service. It offers ready-to-go recipe and grocery packs, custom-prepared meals, simple self-prep snacks, and season-specific seeds for planting Rubix foods at home.
In creating Rubix, the design team sought to uncover the key drivers of fast food purchasing behavior and consumer health. This approach led the team to develop a food service platform that sparks consumers’ curiosity and starts a conversation.

Discussion

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