We Take the High Road

The Idea

Like B corps, High Road Restaurants, i.e. those meeting certain criteria re. issues of the food chain workers, and/or even perhaps are willing to enter into such a plan, have a special certification displayed in window and menu. Insert in menu describes cert & issues. Create High Road YELP category

The Specifics

Criteria for becoming a “High Road” restaurant are achieved. Certification given. Perhaps tax breaks negotiated with city for such certification. A special category negotiated with YELP or create a special High Road Rating system like YELP. Include in menu the details of the issues and certification. PR strategy for High Road restaurants to tout to bring in more business. Similar to B Corps.

Discussion

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