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The Faces of the Food Chain
The Faces of the Food Chain
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The monies would be used to contract the photography for exhibition. The images would be a centerpiece for a fundraiser for the FoCo Cafe, which strives to build community by providing nutritious and delicious meals regardless of their ability to pay while using local, organic, and sustainably grown ingredients. The fundraiser would highlight growing while bringing awareness to the issue of food insecurity, and the resulting funds would be used to address the issue directly.

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Posters for change
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We would use the funds to print the posters that we create and to help pay for any costs that may be associated with getting the posters hung up around the city.

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Chain Barcodes 5 Pink-talk-bubble-tail
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The app. would tell consumers the story of a chain worker who worked on the product they hold. The story would be visually summarized by a happy, so-so, or unhappy face. The consumer would be given action options such as "send a thank you note to the business for treating its workers well", "ask the business to provide its workers with better benefits/opportunities", "choose a recommended similar and more ethical product", "thank your store for carying this product" etc. Messages to businesses would act as petitions. For the customer's convenience, the app would also act as a calculator adding up purchases and providing a cart evaluation in terms of friendliness towards chain workers.

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We Take the High Road
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Criteria for becoming a "High Road" restaurant are achieved. Certification given. Perhaps tax breaks negotiated with city for such certification. A special category negotiated with YELP or create a special High Road Rating system like YELP. Include in menu the details of the issues and certification. PR strategy for High Road restaurants to tout to bring in more business. Similar to B Corps.

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Rubix
Rubix 1 Pink-talk-bubble-tail
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In a nutshell, Rubix is a fresh food delivery system that evokes images of a made-to-order grill and salad bar with the convenience of farm to office, farm to school, or farm to event roadside service. It offers ready-to-go recipe and grocery packs, custom-prepared meals, simple self-prep snacks, and season-specific seeds for planting Rubix foods at home. In creating Rubix, the design team sought to uncover the key drivers of fast food purchasing behavior and consumer health. This approach led the team to develop a food service platform that sparks consumers’ curiosity and starts a conversation.

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Food Chain Quiz Show
Food Chain Quiz Show
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$250 should be enough to initially fund labor, sets and costumes, and video editing for a couple videos. If the videos catch on, they will be able to generate enough revenue to create further videos in the series. I already have some Youtube renown from my "Joey Quits" video, so that should help the show get around. A game show will combine the right mix of facts and entertainment to draw proper attention to the food workers' cause. We can specifically target restaurants that tout their organic credentials but have bad labor records. That way our contestants will assume they have a deep knowledge of the food system, but will then fall flat when asked about the people working in the system. Very funny, also very serious.

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Sticker Placement on Food Packaging
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A number of stickers, varying in size and shape would be designed to help encourage people to learn where their food comes from. This would feature photos of individuals who work at a food chain. The presence of a face not only grabs attention, but also establishes personality and a sense of an individual. Alternatively it could say something like "packaged with care by Juan - a food chain worker". The sticker could also contain a statistic, and a call to action to learn more. By placing the issue front and centre in front of the consumer, every day when they reach for their food it should encourage consumers to take action and support better conditions for food chain workers. The money would be used towards cost of design work.

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Most PC Students (like many other college-aged Americans) forget to think about the Hands that Feed Us. Through an Appreciation Dinner for our Food Service staff, students and workers will sit together and enjoy an evening of delicious (free) food and entertainment. Hosting this dinner has become a yearly tradition at PC, bringing together many different student groups who do not regularly work together. But we want to make the dinner bigger and better, especially to reach out to the most workers as possible. These funds would help us cover the costs of providing dinner for 300+ people, ensuring that even those workers who were unable to attend the dinner, can still get a free and delicious meal to take home with them.

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Documentary: The People That Sustain Us, Food Chain Workers
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The Food Chain Workers Alliance could easily partner with the local universities with film programs, and other relevant organizations. Many celebrities, labor, and advocacy organizations exist that could easily be tapped to provide information and publicity for this project. Additionally, if the FCWA is willing to promote the idea to their members, and officially sanction it, crowd funding and grants could be sought to cover the cost of the project. A distribution, or theater ready documentary could likely be produced in 6 months to one year, and could be either distributed via Amazon.com or marketed to Media Distribution companies that specialize in documentaries. $250 could easily get the process started in earnest.

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pic price tag 1 Pink-talk-bubble-tail
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As visulized in the pic, the idea calls for introducing price tags/labels with picture of a worker involved in that food chain. Every consumer in the store checks the price tag./label. By attaching a picture to the label, we gain a great access to the hearts and minds of consumers.

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FLAP is the only organization providing legal services specifically to all categories of workers in agriculture, horticulture, food production, and landscaping in Illinois. We develop relationships and partnerships to conduct outreach and provide know-your-rights education to Latino workers in the landscaping and agricultural industries. FLAP works with some of the most skilled employment attorneys in the state, with whom we co-counsel cases in litigation. At the same time, FLAP is developing in-house litigation capabilities. Our clients are the nearly 100,000 migrant farmworkers in Illinois , the majority of whom are Hispanic inmigrants traveling alone or with their families, they labor 10-14 hours a day, 7 days aweek.

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justice
justice
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by showing to people, as a parody of the pursuit of happiness, we explain how the contitions in food chain are, i tryng toget more supporter for this target.

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World without food day
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$250 would buy a nice logo (to brand the campaign), all the social media accounts, and some US postage stamps to begin the work.

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Award_topvotedidea
$250
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Wednesday, June 06

Submission Ended
Friday, July 13
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Friday, July 13

Voting Ended
Friday, July 27
at 12:00 PM PDT

Circle-3 Step3-title
The Faces of the Food Chain
The Faces of the Food Chain

Winner Announced
Friday, July 27

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